Posts Tagged Millennials Films

The End Of Independence? Millennials and the Arthouse

As another summer began among blockbuster flops, a growing number of voices raised the alarm blaming Millennials’ fading interest in movies for disappointing box-office returns. Derek Thompson in his article “Hollywood has a huge millennial problem” maintains the movie industry has over-learned the lesson that sequels perform well and trying to made a sequel of every single movie it has lost its grip on young people. However, recent studies in the States confirm Millennials remain Tinseltown’s biggest customers. Arthouse theatres and small independent films are the ones they have deserted instead. As Thompson puts it, the problem for Hollywood isn’t that Millennials are ignoring sequels, it is that they ignore everything that isn’t a sequel, adaptation, or reboot. These sort of stories exist but young consumers are looking for them outside the theatres. Read the rest of this entry »

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