The man responsible for some of the biggest R&B smashes of the last decade (‘Umbrella’;’Single Ladies’) keeps on adding singularity to the formulaic waters of the maligned genre. Maybe because of that he’s found bigger support among the blog intelligentsia that from established urban circles, even when as an artist he is yet to become the big selling force that matches the one of the songs he writes for others. ´Love King’, his third album, was another excellent display of a songwriting talent that puts to shame any competitor, where he finds himself equally comfy wearing a Prince disguise (‘Yamaha’) or deconstructing the stereotypes of love, sex and money that populate the typical contemporary ballads.